Got Questions? We have answers.

It really depends on the size and scope of the production, to be honest. Video production costs in Detroit are affected by lots of things; how long the final video should be, how complicated the shots and VFX are planned to be, and so much more. A small video production could be an investment of a few thousand dollars, while multi-day commercial shoots, training series, or cinematic proof-of-concept films can range into the five figures and beyond. Let's start with a discovery call, and go from there.

Most corporate video projects take 3–6 weeks from kickoff to final delivery for a single promotional or brand piece. Larger campaigns, multi-location shoots, training video series, or documentary-style projects usually require 8–12 weeks or more. The 11 Group sets realistic timelines during pre-production and keeps clients updated at every milestone.

Our process for clients is collaborative and straightforward. It kinda goes like this:
1) We get on a discovery call with you to understand what your goals and audience are
2) We collaborate with you to develop a Concept and treatment
3) Pre-production is where a great plan makes a greater shoot where we develop a script, shot list, logistics, casting if needed and source a crew locally in the Greater Detroit are or wherever the shoot is, nationwide
4) We shoot it! We work with you to schedule shoot days on location or in studio,
5) And to wrap it up, the last stop is Post-production, where the editing, color grading, sound design, motion graphics and other finishing touches happen,
6) Final delivery and usage rights. You stay involved at key review points so the finished video feels made with you, not just for you.

Heck yea! While The 11 Group is based in Southeast Michigan, we'll travel lust about anywhere to produce corporate videos, training films, brand marketing videos, documentaries, and more throughout the nation, not just the Detroit area.

That's a tough question! The answer is, honestly, it all depends on your goals, needs and budget. The 11 Group is a small, hands-on full-service studio serving Detroit and Southeast Michigan since 2023, having been in business since 2010. Clients choose us when they want cinematic quality without the big-agency overhead, even though we do our best to provide "big agency" results.

We love maing cinematic proof-of-concept films and investor pitch trailers for clients in Michigan and across the U.S. We design short, high-impact pieces to communicate vision, tone, and potential so you can raise the capital you need, secure partners, investors, or create an internal buy-in.

Absolutely! We produce professional corporate training videos, instructional films, and e-learning content for businesses throughout Metro Detroit and Southeast Michigan. We'll make sure your content is clear, to the point and engaging to the viewers. Clear messaging, high production value, and practical delivery formats (including versions optimized for internal platforms) are our priority.

Before starting a project with any Detroit-area video production company, you should have a clear goal for the video, any existing brand guidelines or logos, notes on your target audience, preferred timeline, and a realistic budget range. At The 11 Group we help shape the direction during the discovery call, so you don't need every detail finalized before we talk. We'll help you figure out what your needs are compared to your wants.

We include structured review rounds in every quote. Feedback from your team in Metro Detroit or elsewhere should be consolidated into clear, prioritized notes so we can move efficiently, protect the schedule, and maintain creative quality. Unlimited last-minute changes usually hurt both the final product and the deadline.

We work with just about any size business. The 11 Group has worked with national brands such as Shelby American, Ram Trucks, and Woodland Gourmet, as well as small businesses, startups, local organizations and filmmakers across Southeast Michigan. The same level of craft and care goes into every project, no matter the size of the project.

Generally speaking, most times the video company owns the rights to the raw, unedited video and audio. Upon final payment, clients typically receive full usage rights to the finished video(s) as defined in the agreement. Raw footage ownership and extended usage (broadcast, paid media, etc.) can be negotiated and are always clarified in writing before production begins. This is standard practice for professional video production companies serving the Detroit and Southeast Michigan market.

The 11 Group is a smaller video production company, but we can gather the team you need, no matter the size of the production. We've got experience producing automotive video content, corporate videos, marketing and brand campaigns, and promotional content in the Las Vegas Nevada area, as well as Southeast Michigan and Metro Detroit. We adapt lighting, pacing, and messaging to the specific industry and audience, making each production special and uniqe to each client's vision and needs.